A NEW Pershore business ensured it got off to the right start by joining the town’s popular loyalty card scheme.
Isabella Rose Lingerie opened its doors and became the latest independent retailer on the High Street on May 1 and is already proving popular.
The store window is full of tempting prettiness, offering a variety of beautifully made pieces, each of which is carefully selected by buyer and owner Paula Canvin.
“Preparing for the opening of the shop has been so exciting and I am delighted by the response” said Paula.
“It was important to me to create a welcoming environment and to stock a good selection of everyday lingerie as well as more luxurious items.
“We are stocking reputable brands such as Passionata, Felina and Panache. I warmly invite people to pop in and have a browse,” she added.
Paula was keen to make sure her business participated in Pride, Pershore’s loyalty card scheme.
“Having a business on the High Street means I am part of the community and so being part of Pride very much goes hand in hand,” said Paula.
“Not only have we joined Pride, we are offering a £30 voucher for Pride’s May Draw which we hope will make someone’s day,” she added.
The next Pride draw will take place on Friday, May 29. Visit Isabella Rose Lingerie from Monday to Saturday between 9.30am to 5pm for more.
