A MULTI-MILLION pound revamp of Evesham Country Park has been revealed with the venue being re-named ‘The Valley’
The ambitious project was revealed on Wednesday (April 22) and saw bosses confirm the arrival of high profile retailers Mountain Warehouse and Heavenly Feet joining the vastly expanded retail offering.
Cotton Traders will also relocate to the expanded retail units and Valley bosses revealed they were in detailed discussions with more retailers about opening their doors on the site.
And the development will also welcome Diggerland, a unique family adventure theme park where children and adults can ride, drive and operate real full size construction machinery.
From 2016, Evesham will play host to the only Diggerland in the Midlands as the theme park currently only has sites in Kent, Durham, Devon and Yorkshire.
Mountain Warehouse and Heavenly Feet will be the first of many to join the new shopping village in the coming months, alongside an array of new food and beverage outlets.
As well as a high quality shopping offer, the scheme will boast a range of outdoor adventure zones including purpose built cycle paths, zip wires and outdoor and indoor climbing walls. It will of course continue to be the home of the miniature railway
so popular with visitors.
Spencer Gower, Eagle One Asset Manager, said: “The Valley is the new name for Evesham Country Park and we are delighted to unveil it.
“The multi-million pound re-development of this 125 acre country park is one of the most important and innovative retail and leisure destination projects that Eagle One has underway.
“As 2015 progresses we will continue to transform this unique site incorporating new indoor and outdoor adventure zones as well as exciting new retailers; we believe now is the right time to adopt a new name and visual identity to bring increased
awareness among our target consumers and visitors.”
“The country park is a hugely popular visitor attraction in the area drawing some 1.4 million people each year; many visitors are highly loyal and travel for over an hour to reach this destination.
“We wanted to create a new look and feel for the country park and make our brand synonymous with the joys of being outdoors and adventurous, but all in the context of a great retail and leisure space – providing a perfect place for all members of the family from the youngest to the oldest.”