ALONGSIDE the major bid for investment to transform Evesham, Wychavon chiefs have also revealed their ambitions for Pershore.
The prospectus for Pershore includes re-embracing the River Avon and reconnecting it with the town centre as well as building on Pershore’s vibrant and varied events programme and independent retail and food and drink offer.
Making sure new communities springing up around the town are physically and emotionally connected to the town will also be important to encourage them to spend time and money in the place.
The landmark document reveals the so-called ‘Game Changer’ sites in the town include Pershore Market which according to council chiefs ‘offers an opportunity to create a new landmark development that transforms the arrival into the town from the High Street, Avon Meadows and the River Avon.’
Two potential options are presented in the document for the site. One includes the creation of a new modern food hall serving local produce, a modern and refreshed Pershore Market, high-quality improvements to the physical appearance of the site and a new 75-bed extra care site.
The second option includes expanding and diversifying Pershore Market, new housing including an extra care site and other mixed uses.
Broad Street has the potential to be transformed into a pedestrian space that can also be used to host some of Pershore’s regular events and expand the programme.
A new permanent car parking arrangement could be maintained within Broad Street while also allowing enough flexibility for alternative uses as well as places to sit, relax and experience what the town has to offer, according to the document.
The Observer reported a fortnight ago on an ambitious bid for £45,000 of council cash for a new zip wire and trim trail for the town and a wider hope for a revamp of Broad Street.
Pershore Town Council chiefs responded to suggestions in the Pershore Town Plan to make Broad Street a town square.
As a result, a bid for funding to relocate car parking, bus stops, street furniture and a change to the road network and traffic signals on the High Street has been made.
Planning permission would also be needed to make the suggestions a reality.
“Pershore is considered by those who live and work here to be an independent spirited town with events at its heart,” the spokesperson added.
“It’s suggested bringing the town’s varied and vibrant events programme into a revitalized Broad Street would reinforce its bustling independent retail and food and drink offer.”
“The scheme has the support of both Wychavon and Worcestershire County Council who would have to carry out the works.”