A WORLD class cycle centre will be built at The Valley after ground-breaking plans from the company chaired by Olympic champion Chris Boardman were given the green light.
Boardman Bikes will now build the new centre at the Valley which will incorporate the brands head office, a cycling specific wind tunnel, physiology testing suite, activity area as well as a concept store with café.
The team hope the new centre offers a unique and world class customer experience for cyclists and triathletes of all levels, from Olympic, Paralympic and Tour De France Champions to weekend leisure riders.
Based on the edge of the Cotswolds and surrounded by beautiful countryside, the centre will be a hub for all things cycling in Worcestershire and the surrounding areas but also internationally.
Construction of the 18,000sqft site is anticipated to start in the Spring with a grand opening scheduled for Winter 2017.
Chris Boardman said “This project has been a dream of mine for more than 6 years and I’m delighted the finishing line is now in sight.
“The possibilities for what the centre can deliver are truly amazing; in fact I don’t think it’s overly dramatic to say it will be revolutionary.”
Boardman Bikes Managing Director Andy Smallwood stated: “It’s been a long time in the planning but following our close collaboration with Wychavon Council we are now ready to take the Performance Centre project from concept to reality.
“The combination of world class facilities and unique customer experience will make the new site a true destination for cyclists not just locally but from across the UK.
“To say we are excited about this new chapter in the Boardman brands history is an understatement.”
Further detailed information on the venue will be released over the coming months
