Why Helen is saddling up to net cash for beloved Baggies cause - The Evesham Observer

Why Helen is saddling up to net cash for beloved Baggies cause

Evesham Editorial 5th Mar, 2022   0

EVESHAM resident Helen Russell will be using her pedal power to raise funds for the West Bromwich Albion Foundation.

Helen will be cycling from Fulham’s Craven Cottage to the Hawthorns in March as part of the Baggies Bike Challenge.

The challenge will see a team of riders, including former Albion player Chris Brunt, cycle the 178 mile route from Fulham to arrive in West Bromwich in time for the game between Fulham and The Baggies on March 15.

Helen is no stranger to challenges. Not only has she completed a number of gruelling sporting events over the years to raise money for charity, but she was also the Labour candidate for Mid Worcestershire MP in the 2019 General Election.




The Albion Foundation runs a number of initiatives in support of the local community, including Alzheimer’s cafes, food parcel deliveries, educational initiatives in schools to help those that are struggling to achieve, mentoring and improving attainment with children in care or foster homes, opening up opportunities in disability sport, running sports initiatives in anti-social hot-spots and supporting sports development for girls.

The Foundation went above and beyond during the COVID19 pandemic, delivering 110,000 food parcels, organising 10,500 phone calls by ex-players to the elderly and delivering over 7,000 educational sessions.


“The last two years have been extremely difficult for so many people and The Albion Foundation has helped local families to cope in many different ways,” she said.

“Money raised will go to continuing the amazing work of the charity. Whatever football team you support, I would ask you to consider donating to help improve lives and communities in the Midlands.”

Donations can be made via the dedicated Just Giving page at www.justgiving.com/fundraising/wbasarahandhelen

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