A NEW pavement sweeper has been introduced in Wychavon’s bid to tackle litter on Evesham’s streets.
The pavement sweeper will be brought out six times a week to clear up the cigarette ends, chewing gum and other rubbish that is dropped on the town’s streets.
A major clean up of the town centre began in May when Wychavon District Council bought new cleaning equipment to rid the pavements of used chewing gum.
An estimated 70,000 pieces of gum have been removed in the past four months alone, while an anti-gum dropping campaign was launched to combat the issue with bins installed and anti-littering posters put up.
Coun Emma Stokes, portfolio holder for environment at Wychavon, said: “We’ve listened to the concerns of our residents about littering in the town centre and we’ve responded.
“There has been a noticeable improvement since we began the clean up but it’s disappointing people are still dropping gum, cigarettes and other litter.
“People need to understand by dropping gum and cigarette ends it’s costing them money. Wychavon spends £1.5million a year on street cleansing and if people disposed of their litter properly we could spend that money elsewhere or on keeping Council Tax down.
“It’s also illegal and could result in a £75 fine.
“There are plenty of bins available and I would urge people to use them. Our message is simple don’t drop it, bin it,” she added.