Recycling child car seats the focus of JMDA Design's Christmas tree entry - The Evesham Observer

Recycling child car seats the focus of JMDA Design's Christmas tree entry

Evesham Editorial 1st Dec, 2021 Updated: 1st Dec, 2021   0

CREATIVE minds at JMDA Design have unbuckled their entry for this year’s Worcester Cathedral Christmas Tree Festival –  a festive ‘fir’ made out of recycled child car seats.

The Christmas Tree Festival which is a highpoint in the calendar at Worcester Cathedral, is open to visitors from today (Wednesday) to Sunday, January 2. celebrating the wonderful designs created by local schools, charities and businesses.

Since 2017, JMDA Design, based in Pershore has been spearheading and leading the conversation to find a long-term solution for the recycling of child car seats. The issues surrounding recycling child car seats are multifaceted due to their solid and mixed materials structure, but the main challenge is the logistics to collect and deliver car seats to the waste management facilities.

Chris Raynor, general manager at JMDA Design explained why we need a child car seat recycling scheme.

“In the UK alone it is estimated that some 2.3million child car seats are sold every year. What happens then, when a child during and up to 12 years of age, no longer has use of the seat? We have setup KOOL Recycle (Keep Out Of Landfill) for consumers, retailers and manufacturers to follow our journey in raising awareness of the problem of recycling child car seats and their impact on landfill.”

JMDA Design is a team of talented designers with offices in the UK, China and Italy, delivering product design solutions to a global client base, specialising in the design and development of children’s car safety seats and nursery products.

JMDA was honoured to receive a prestigious Queen’s Award for Enterprise for International Trade for their outstanding contribution to child car seat safety globally. Winning two sought-after Red Dot Awards for design, signifies their elite skills in innovation, with experience to deliver a complex brief to fruition.


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