Purity Brewing jobs are saved by investor - The Evesham Observer

Purity Brewing jobs are saved by investor

Evesham Editorial 4th Jan, 2024   0

A WARWICKSHIRE real ale brewery has been bought by an investment firm, saving 60 jobs.

The assets of Purity Brewing Co, based in Morton Bagot between Studley and Alcester, have been acquired by the Breal Group for an undisclosed sum.

Purity Brewing Co is the parent company of Purecraft, which operates as a bar and kitchen in Birmingham.

Over the years it has received backing from high-profile investors, including the Business Growth Fund (BGF).

It is known for making products such as Mad Goose IPA, Longhorn IPA and Lawless Lager at its farm-based brewery.

John Hunt, managing director at Purity Brewery, said:




“We all know the brewing industry has had a turbulent time of late, and like many others, the business has certainly felt the pressure of rising costs.”

“However, we’re incredibly pleased Breal recognises the value and uniqueness of our offering and had the vision to invest in securing the future of the brewery.”


James Minkin co-founded Purity, back in 2005 with close friend Paul Halsey.

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