BANNERS to showcase Evesham to motorists and tourists have been unveiled on the town’s Abbey Bridge following a £5,000 investment by Worcestershire County Council.
The vital lifeline into the heart of Evesham will now promote the best the town has to offer with a range of banners being set up this week.
Council chiefs replaced the Tour of Britain promotional banners with a green set of promotional signs, all of which depict a different aspect of Evesham life.
And as well as highlighting the best the town has to offer, the banners will be refreshed over the winter with a plum coloured set which council chiefs hope will attract tourists into the town in the winter months.
The Bell Tower and Almonry are among the images featured on the banners as is the town’s Asparagus and images from the iconic Asparagus Festival.
Coun John Smith, county council cabinet member for Highways, revealed the news at a meeting of Evesham Town Council last week.
“We have made the investment into the town and the Abbey Bridge is the perfect place to show off the best the town has to offer.” he said.
“We’re delighted to have the vibrant signs, all of which depict a different aspect of life in the town and will hopefully attract tourists and people into the town centre.”
The Abbey Bridge saga came to a close in March when the new structure was finally re-opened fully to vehicles, almost four months behind schedule.
The vital link between Evesham town centre and the south of the town should have opened by late November but the project was initially extended by three weeks. Contractors Hochtief then sparked anger by then admitted the bridge would be closed over Christmas.
Fines totalling £360,000 have been paid to Worcestershire County Council as a result of the delays, no decision has yet been made how the money will be allocated.
Shawn Riley, Evesham’s Business Partnership Manager, welcomed the new banners and told the Observer: “Evesham has so much to offer visitors and tourists and has an established reputation as the ‘Festival Town’.
“The banners are designed to ensure that visitors feel welcome and valued and to remind them why Evesham is such a great place.” he added.
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