THE ANNUAL Pershore Plum Festival race meeting at Worcester Racecourse has a new title sponsor, the first in its history.
The Angel Inn Hotel in Pershore has dug deep to sponsor one of the greatest shows on turf which takes place on Tuesday, July 29.
Held in support of the annual Pershore Plum Festival, it will feature the historic Land O’Plums Chase.
The Land O’Plums Chase dates back to 1899 when it was held to celebrate Pershore’s plentiful supply of juicy plums at the
now lost Pershore racecourse on Weir Meadows.
It was staged every year until the racecourse became an army training camp in 1939 and was never re-opened.
It was not until 71 years later, in 2010, that the Land O’Plums Chase was revived by Worcester Racecourse to become part of the annual Pershore Plum Festival celebrations once more.
As part of their sponsorship, the Angel has named one of the races and will be awarding a prize to the winning jockey, owner and trainer of that race.
They will also be bestowing prizes for the best-turned out horse and the best purple outfit of the night, as the event is, naturally, purple-themed and racegoers are encouraged to sport the colour.
Darren Eden, who owns the company that manages The Angel, said: “It is really important to us that The Angel remains at the heart of community life in Pershore and that we can support and assist with community events wherever possible.
“We take great pride in holding our ‘BIG Plum Beer, Food and Music Festival’ in our riverside gardens and seeing the visitor numbers it attracts to the town as it grows in success each year, and this was an obvious extension of that already established link that we have with the Plum Festival.
“We are really looking forward to the event on July 29, which we will be attending with many members of our team and we hope to see a strong turnout and a great time had by all.” he said.
Tickets for the event are available online from Worcester racecourse and start at just £7 for the centre course enclosure.
Gates open at 3.50pm on the day and the first race is at 5.50pm, with the final race kicking off at 8.50pm.