SUPERMARKET giant Aldi’s plans for a new store in Pinvin could hit the buffers after planning chiefs were urge to reject the proposals.
Wychavon District Council’s planning officers have recommended the multi-million pound scheme be refused when it is discussed by councillors on Thursday.
Under the proposals being put forward, Aldi would develop a store on land off Abbey View Road between the A44 and B4083.
Should the development be given planning permission it will mark the next phase of Aldi’s rapid expansion in south Worcestershire which has seen the German giant open stores in Evesham and Worcester.
A second Aldi for Evesham is being proposed on the former R Sinclair Transport site while a third store in Worcester has recently opened on Bath Road.
But in a scathing report on the Pinvin application, planning chiefs criticised the supermarket giant for not securing funding to divert the 556 bus service to the site and said the proposed location would not be easily reached by walking or cycling to the store.
“The application has demonstrated there are no suitable or available sites within the town centre for this proposed use,” the report read.
“However, there has not been any evidence presented to prove there are no suitable out-of-centre sites which are accessible and better linked to the town centre.
Officers also noted in their report the proposals ‘would attract an unacceptable level of custom away from the town centre’
“The application has not satisfactorily demonstrated the proposal would not cause significant harm to the vitality and viability of Pershore town centre.”
Officers also noted objections from both Wyre Piddle and Pinvin Parish councils and Pershore’s Chamber of Trade but also acknowledged 188 letters of support for the scheme.
The application will be debated by members of Wychavon’s planning committee at the Civic Centre in Pershore from 2pm on Thursday.