Planning chiefs back plans for Evesham's first KFC - The Evesham Observer

Planning chiefs back plans for Evesham's first KFC

Evesham Editorial 4th Jan, 2018   0

FAST FOOD giant KFC could open its first branch in Evesham after planning chiefs were urged to approve the proposals.

Wychavon District Council’s planning officers have recommended councillors give the green light to the plans for the drive-thru on land to the north of Twyford service station when they meet on Thursday.

The fried chicken chain submitted the proposals last July for a 305 sq metre restaurant with 42 parking spaces and cycle rack for four bicycles.

Access to the restaurant would be gained via a new junction from the road used to get to the Premier Inn and Orchard Pub.




In their report, officers noted the concerns raised about the increased pressure on the A46 junction, already an accident blackspot.

A number of accidents have happened at the island in the past 12 months but despite the concerns Highways England have raised no objection.


“They are satisfied that the development would have no adverse impacts on the operation and functionality of the strategic road network,” the report said.

“The nature of the development is such that it is designed and sited to satisfy a currently un-met need for such facilities for motorists travelling on the local highway network.

“It is specifically located to draw passing trade from the highway network and provide motorists with an opportunity to have a break from driving.”

The proposal has been criticised by the Evesham Civic Society which slammed the lack of a vision for the future development of the area.

“Originally the complex at The Valley was developed along the lines of existing farm buildings, brown tiled roofs and timber and brick claddings,” the society said.

“It is now taking more of an industrial style with recent structures being very dominant from Twyford, Green Hill, the river meadows and from the A46.”

Society members said a proper plan must be introduced so future proposals can fit in without detracting from the Vale of Evesham setting and its position above the River Avon.

Concerns over highway safety and congestion were also raised by the society which called for a filter lane off the roundabout to be introduced.

The society also raised concerns over the use of banners to advertise the new development.

“It would not be suitable if KFC banners were used as they would not be appropriate in the rural setting.”

Council chiefs confirmed a seperate planning application would need to be submitted for the use of any advertising banners.

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