Pershore agency plays role in ‘game-changer’ for disabled parents - The Evesham Observer

Pershore agency plays role in ‘game-changer’ for disabled parents

Evesham Editorial 15th Jul, 2023   0

A PERSHORE design agency has unveiled a partnership with Designability to work on a ‘game-changing’ pushchair for disabled parents.

JMDA Design has lent its support to the charity’s Pushchair for Wheelchair Users project.

Known for creating products to enable disabled people to live with greater independence, the national charity Designability will harness JMDA’s 30 years’ experience in the nursery industry to help bring independence to disabled parents with children.

Queen’s Award-winning JMDA will support Designability in the creation of the charity’s wheelchair-attachable pushchair, enabling parents who are manual wheelchair users the opportunity to take their babies and young children out independently.

There are currently no products of this type widely available on the open market, yet there are more than 16,000 parents throughout the UK alone who are manual wheelchair users who could benefit.

The key aim of the partnership with JMDA is to engage with interested companies to bring the accessible pushchair to market for the very first time.

Matthew Ford, director of design and engineering at Designability, said: “We are excited to be announcing this working partnership between JMDA and Designability which will offer a wealth of knowledge and resources to ultimately improve the lives of disabled people throughout the UK.”

“The Pushchair for Wheelchair Users project is a game-changer which will help address one of the main inequalities disabled parents and carers face; the ability to take their babies and very young children out independently.

“We are extremely grateful to JMDA for their support and expertise which will help to bring this project to reality and we look forward to working closely with them.”

Derrick Barker, founder of JMDA Design, said: “We are delighted to form a partnership with Designability, a charity which strives to increase independence for disabled people through innovative and practical design solutions. “

“At the core of our culture is the dedication to use innovative product design to solve everyday challenges and improve the lives of parents and children, so our goals are perfectly aligned.

“Using our knowledge of the global nursery and baby products industry, we are pleased to help bring their new pushchair for wheelchair users to fruition and shine a spotlight on the vital and important role that Designability plays in supporting disabled people.”

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