EVESHAM is set to sparkle this Christmas with a brand-new family-friendly experience designed to encourage more people to shop in the town centre in the run up to the festive season.
A colourful penguin trail, featuring a series of hand-built toy brick models, displayed across locations in Evesham and The Valley retail centre.
Each with its own unique character and designed by Iconic Bricks, the project will start on Saturday, November 22, and run through until January 4.
Phil Maclean, chair of the Evesham Place Board. s
Phil Maclean, chair of the Evesham Place Board, who recently visited Iconic Bricks, said he was “blown away by the craftsmanship and personality of each penguin”.
Councillor Richard Morris, Wychavon’s executive board member for economic growth and tourism, said: “This is a brilliant opportunity for local businesses to be part of a fun, festive initiative that brings people into the town centre and celebrates creativity and community.
“The penguins look terrific fun and we can’t wait to see them popping up around Evesham.”
The project is a partnership between The Valley, Evesham Place Board and Wychavon and funded via The Valley and Wychavon’s share of the Government’s UK Shared Prosperity Fund, supporting local regeneration and community engagement.
It comes on the back of a successful nutcracker trail that saw twenty uniquely-themed nutcracker models placed about the town centre in 2024 and credited with increasing festive footfall amongst retailers.
