M&S making big change to their toilet roll packaging inspired by Deborah James - The Evesham Observer

M&S making big change to their toilet roll packaging inspired by Deborah James

Evesham Editorial 27th May, 2022   0

MARKS and Spencer is making a huge change to the packaging of a product that makes it into almost every weekly shop.

The retailer hopes the move will help save lives and raise awareness of a life threatening disease.

The supermarket giant will be adding bowel cancer signs and symptoms onto its toilet roll packaging, in a bid to spread the message with their 30million customers.

It comes just weeks after Deborah James, also known as BowelBabe, revealed that she is receiving end-of-life care at her parents’ home as a result of the illness.

The retailer’s partnership with Bowel Cancer UK will see the charity’s logo and symptoms infographic on-pack across its entire toilet roll range from September, where customers can scan a QR code to find out more on Bowel Cancer UK’s website.

Customers and employees will spot new signage about bowel cancer symptoms in-store and in store toilets from next month. The move is designed to help save lives by aiding early detection and diagnosis.

The idea originated from M&S Clothing and Home colleague Cara Hoofe, who submitted it to M&S’ colleague suggestion scheme. Cara was diagnosed with stage 4 bowel cancer in 2016 at 32 years old and was inspired to put forward the idea by the amazing fundraising and campaigning efforts of Deborah James.

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