MARKS and Spencer is making a huge change to the packaging of a product that makes it into almost every weekly shop.
The retailer hopes the move will help save lives and raise awareness of a life threatening disease.
The supermarket giant will be adding bowel cancer signs and symptoms onto its toilet roll packaging, in a bid to spread the message with their 30million customers.
It comes just weeks after Deborah James, also known as BowelBabe, revealed that she is receiving end-of-life care at her parents’ home as a result of the illness.
The retailer’s partnership with Bowel Cancer UK will see the charity’s logo and symptoms infographic on-pack across its entire toilet roll range from September, where customers can scan a QR code to find out more on Bowel Cancer UK’s website.
Customers and employees will spot new signage about bowel cancer symptoms in-store and in store toilets from next month. The move is designed to help save lives by aiding early detection and diagnosis.
The idea originated from M&S Clothing and Home colleague Cara Hoofe, who submitted it to M&S’ colleague suggestion scheme. Cara was diagnosed with stage 4 bowel cancer in 2016 at 32 years old and was inspired to put forward the idea by the amazing fundraising and campaigning efforts of Deborah James.
