M&S making big change to their toilet roll packaging inspired by Deborah James - The Evesham Observer

M&S making big change to their toilet roll packaging inspired by Deborah James

Evesham Editorial 27th May, 2022   0

MARKS and Spencer is making a huge change to the packaging of a product that makes it into almost every weekly shop.

The retailer hopes the move will help save lives and raise awareness of a life threatening disease.

The supermarket giant will be adding bowel cancer signs and symptoms onto its toilet roll packaging, in a bid to spread the message with their 30million customers.

It comes just weeks after Deborah James, also known as BowelBabe, revealed that she is receiving end-of-life care at her parents’ home as a result of the illness.




The retailer’s partnership with Bowel Cancer UK will see the charity’s logo and symptoms infographic on-pack across its entire toilet roll range from September, where customers can scan a QR code to find out more on Bowel Cancer UK’s website.

Customers and employees will spot new signage about bowel cancer symptoms in-store and in store toilets from next month. The move is designed to help save lives by aiding early detection and diagnosis.


The idea originated from M&S Clothing and Home colleague Cara Hoofe, who submitted it to M&S’ colleague suggestion scheme. Cara was diagnosed with stage 4 bowel cancer in 2016 at 32 years old and was inspired to put forward the idea by the amazing fundraising and campaigning efforts of Deborah James.

Online Editions

Catch up on your local news by reading our e-editions on the Evesham Observer.

Subscribe

Receive a weekly update to your inbox by signing up to our weekly newsletter.

Printing

We can provide all of your printing needs at competitive rates.

Advertising

Advertise with the Evesham Observer to reach your audience