MORRISONS and M&S have become the latest supermarkets to cut the price of basics as retailers face pressure to do more to tackle soaring living costs.
The chains will cut the price of scores of goods including minced beef, tomatoes and Greek yoghurt.
It follows similar cuts by Tesco, Sainsbury’s and Aldi and comes as food price inflation is stubbornly high.
Retailers have been accused of not passing on falling wholesale costs to consumers, but they deny profiteering.
Morrisons, the UK’s fifth largest supermarket chain, said the latest round of price cuts was its sixth this year and the reductions would remain in place for eight weeks.
It says more than 47 popular products including squash, cereal and pitta bread will be cut by on average 25%, to help with the cost of living
M&S said it was cutting the price of more than 70 family staples, including beef mince and chickpeas, and locking in previously made reductions on other goods.
Sainsbury’s, Tesco, Aldi and Lidl have all reduced bread, milk and butter prices in the past few months.
