EMERGENCY resources, including a team of mini medics and a LEGO Midlands Air Ambulance, flew into the LEGOLAND Discovery Centre in Birmingham, but it was a mission like no other…
Midlands Air Ambulance Charity, which celebrates 30 years of operating its life-saving service, made a rare landing on the top of Grand Central – not the actual building, but the Birmingham LEGOLAND Discovery Centre’s MINILAND version to mark the charity’s milestone anniversary.
MINILAND is an impressive interactive city built from over 1.5 million bricks which showcases many of the notable landmarks of the Midlands including the Bullring, Grand Central, Spaghetti Junction, Warwick Castle and now one of the charity’s lifesaving helicopters.
The branded LEGO helicopter was added as a result of a new corporate partnership between the lifesaving charity and Merlin Entertainments Group Ltd, parent company of the LEGOLAND Discovery Centres. Now the centre is open to the public again guests are being encouraged to visit the centre and see the helicopter, complete with moving rotors, in the impressive LEGO MINILAND.
Pam Hodgetts, corporate partnerships manager for Midlands Air Ambulance Charity, said: “Having our very own branded LEGO helicopter added to the Discovery Centre’s cityscape of Birmingham is an honour.
“Being supported by Merlin Entertainments in this fun way will mean we can expand on the engagement work we have already been doing to raise awareness of our lifesaving work to local children and young people.”
Hannah Carr, LEGOLAND Discovery Centre Birmingham’s guest experience manager for Merlin Entertainments Group added: “It is an absolute privilege to work alongside and support a fantastic charity which does such amazing work within the Midlands.
“The LEGO Midlands Air Ambulance makes a great addition to MINILAND and we hope it will help the charity in their mission to raise awareness of their lifesaving work.”
In addition to that, Mini Medics have also been included based on some of the real-life Midlands Air Ambulance Charity critical care paramedics and doctors who rapidly reach and treat patients, giving them the best possible chance of survival and recovery.
Chris Harte, a paramedic peer of Midlands Air Ambulance Charity’s crew decided to commemorate his medical colleagues’ 30th year by designing his own Mini Medic characters.
To see the new LEGO Midlands Air Ambulance helicopter, visit www.legolanddiscoverycentre.com/birmingham
Visit midlandsairambulance.com and follow the service on social media for more.