LITTER bins in Evesham town centre have become charity collection tins as part of the Bin It For Good scheme.
More than 20 bins along the High Street and Bridge Street have been decorated with brightly coloured stickers to encourage people to put their litter in the bin.
The more rubbish in the bin, the more money will be donated to local causes. The campaign will run for three months with a different charity featured each month.
Fund-raising began on Monday (March 2) with the Tracy Sollis Leukaemia Trust the first cause to benefit.
Bin It For Good has been run for three years in 14 different council areas collecting a tonne of litter and raising more than £10,000 for charity.
Coun Emma Stokes, executive board member for the Environment on Wychavon District Council, said: “Trials saw a reduction of more than 80 per cent in some areas and we hope to see even better results in Evesham.
“If successful, we will look to do this in other parts of the district.”
