Major success for loyalty card - The Evesham Observer

Major success for loyalty card

Rob George 18th Dec, 2019   0

A PERSHORE loyalty card which allows food lovers across the Vale to show their support to local businesses has been recognised with a major UK award

The ‘Foodie Card’ hailed as best Food and Drink Business Supporter 2019 in LUX Magazine’s annual, UK-wide awards.

It has been recognised as the UK scheme working the hardest to support the efforts of restaurants, café’s, bars and more in delivering quality food and drink to consumers.

The card, launched in July 2019 off the back of Victoria Richardson’s successful food blog Pershore Patty, connects independent food outlets with local people searching for great places to dine across Worcestershire, Herefordshire and Gloucestershire.

The Foodie Card aims to help the local community thrive, driving people to their nearby undiscovered shops and restaurants to support the local economy.

It’s this philosophy and the range of businesses involved that has seen Pershore Patty and The Foodie Card receive the remarkable accolade of Best Food and Drink Business Supporter 2019.

“I’m incredibly thrilled to have been recognised as the Best Food and Drink Business Supporter,” Victoria said.

“Food has always excited me, so with the blog, I wanted to celebrate the fantastic culinary options available in the local area. However, I soon realised it wasn’t enough and I wanted to do more.

“So 18 months later, I launched The Foodie Card to draw even more foodies in.”

The card entitles its holder to exclusive offers and deals at participating food and drink locations hand-selected by Pershore Patty across the three counties.

To date, The Foodie Card has been signed up 250 restaurants, cafes, bars and shops and is also accepted at some online businesses and is supported by pop up traders, so can be used at local food festivals and markets.

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