EVESHAM and Pershore residents are being encouraged to follow a new social media campaign which showcases the opportunities available through apprenticeships.
Launched on Twitter and Instagram in June, the #NotJust campaign has been created by Gemma Ranford, the digital marketing apprentice at Malvern Hills and Wychavon District Councils, with the support of Worcestershire Apprenticeships.
With individuals like Sir Ian McKellen starting out his career as an apprentice, the campaign looks to tackle misconceptions linked with becoming an apprentice, while encouraging more people to consider it as a career and not just a second choice to university.
More apprenticeship qualifications are being made available and some industries now offer degree level apprenticeships, which enable apprentices to gain work experience while studying for a degree.
#NotJust takes on a quirky and entertaining approach, whilst directing people to the Worcestershire Apprenticeships’ website, which offers information about apprenticeships, how to apply for opportunities and information on upcoming events and shows.
To stay up to date with the #NotJust campaign, search #NotJust on Twitter and @not_just_worcs on Instagram.
Throughout the campaign, local apprentices will have their say on why they chose an apprenticeship over university, and businesses will also discuss why they chose to take on an apprentice. One business featured in the campaign is Adder Bookkeeping in Pershore.
Bookkeeping apprentice Giles Williams, said: “The work experience you get from an apprenticeship is valuable; it makes future employees much more likely to hire you because you know what it’s like to operate in a business. If you can get the same job doing an apprenticeship as you can get going to university, why would you subject yourself to so much debt when you can get paid doing an apprenticeship?”
Call Sue Owens on 01386 565525 or e-mail [email protected] for more information on accessing funding for apprentices.
Visit www.worcsapprenticeships.org.uk for more.
