How drones are aiding agriculture - The Evesham Observer

How drones are aiding agriculture

Evesham Editorial 17th Feb, 2020   0

A LEADING expert on the use of drones in agriculture will be paying a visit Pershore College at the end of February to lead a masterclass on the subject.

Jack Wrangham, founder of Northumberland-based Drone AG will be delivering the two-day event on February 26 and 27 as part of the GrowAgri project which is supporting Worcestershire businesses to move into the agritech sector through the application of technology.

Visitors will learn about the key features of drones and their commercial applications in an agricultural setting and their potential to be used in other land-based industries, including horticulture.

Originally from a family of farmers, Jack spent 10 years in the media industry providing aerial photography and video services using drones, before moving back to his family’s farm in Alnwick.




He founded Drone AG in 2015 which is focused on providing practical, technology solutions for farmers using drones and data collection software.

Agricultural drones help to achieve and improve what’s known as precision agriculture. This approach to farming management is based on observing, measuring, and taking action based on real-time crop and livestock data.


It erases the need for guesswork in modern food production and instead gives producers the ability to maximise their yields and run more efficient organisations, all while enhancing crop production.

“We have been using drone systems on our own farm for several seasons now and we base all our system solutions and training on what we have learnt in that real-world farm environment,” he said.

“We are in an industry that is at the beginning of a fourth major agri-revolution, a digital one where agri-tech is key. That means more efficient use of available land and with less chemicals.”

PricewaterhouseCoopers estimate commercial drones will add £42billion to the British GDP by 2030 and agriculture will be one of the main beneficiaries.

GrowAgri project manager Mark Harwood-Browne said: “Drone technology is a phenomenal innovation that is having far-reaching effects across a variety of sectors, with the ability to transform our lives and the way we do business.

Visit www.wcg.ac.uk/growagri or call 0300 135 7179 for more.

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