VISIT Worcestershire is continuing is suppport for tourism and hospitality businesses in the county by offering them free one-to-one consultancy sessions.
The Here2Help programme was launched to offer support and grant funding to Worcestershire businesses throughout the Covid-19 crisis.
In 2021, a specialist tourism sector consultancy support was introduced to the programme to support businesses hugely affected by the pandemic.
The specialist programme has been adapted and benefited more than 50 Worcestershire businesses to date with plans in place to help further grow the visitor economy in the county.
The support can be tailored individually to cover key business topics such as development plans, marketing, leadership training, business growth and product development.
Coun Marc Bayliss, cabinet member for economy, infrastructure and skills at Worcestershire County Council, said tourism was a key driver of growth in the area’s economy.
“Working with our businesses on the ground with bespoke support creates a collaborative approach to ensure we all continue to generate a county which is an attractive destination for visitors.”
A maximum of up to seven hours of free support is available with experienced tourism business consultancy firm, View from the Hill.
View from the Hill draws on expert industry knowledge and over 25 years of experience and has previously worked with other destinations and public sector bodies to develop visitor economy strategies.
Dominique Bray, Visit Worcestershire’s business growth manager, said: The Here2Help tourism business consultancy programme demonstrates our commitment to directly support Worcestershire businesses.
“Feedback from past and existing participants shows that the sessions resulted in positive outcomes including increased revenue and new products developed. We envisage a similar impact with the next round of businesses being supported.”
Tourism within Worcestershire is worth an estimated £747million to the economy and more than 14million visitors annually come to the county.
A brand new Tourism Growth Plan is currently in development aiming to shape the future of industry within Worcestershire.
The last remaining slots are currently open for application ahead of the busy summer season.
Businesses can email [email protected] to find out more.
