A MAJOR £11million congestion-busting scheme to cut journey times and improve transport links in Pershore has been given the green light by council chiefs.
The multi-million pound package of improvements to the town’s road network was approved by Worcestershire County Council’s Cabinet last Thursday.
Included in the scheme is a raft of measures to tackle the long-running transport issues in the town by upgrading the links between Pershore and the A44.
And as part of the upgrade, the long-awaited Northern Link road will be constructed which will provide a direct connection between the Keytec Business Park in Pershore and the A44.
Enhancements will be also be made to the Pinvin crossroads which has long caused traffic misery for town commuters.
Improvements will also be made to the Wyre Road and Station Road junction as part of the package of work which is due to get under way in autumn 2018.
Coun Ken Pollock, cabinet member for Economy and Infrastructure, said: “We are looking to make a huge positive impact on the surrounding area by reducing travel times and costs as well as making it easier for people to get into and out of the area.
“The improvement to journey times and convenience for local residents, businesses and visitors will mean greater accessibility, which will support the growth of the local economy.”
A number of information sessions for local residents and road users will take place this month. One session takes place from 3pm to 5pm today at the Co-op store on Station Road.
A further two sessions will then take place at the Town Hall on Monday from 10am until midday and on Thursday from 4.30pm until 6.30pm.
Exhibitions showcasing the plans will also be taking place at Pershore Library throughout November and December.
Anyone unable to attend the sessions can view the proposals online by visiting www.worcestershire.gov.uk/pershorescheme
Comments on the scheme can be e-mailed to firstname.lastname@example.org by Sunday, December 24.