A MAJOR anti-litter campaign for Evesham has been launched with council chiefs claiming the Vale is ‘simply too lovely to litter’.
Litter Free Evesham, a key part of the Town Council’s Town Plan, is aiming to make Evesham a litter free town by changing public attitudes so littering becomes as anti-social as graffiti or vandalism.
At the launch event on Friday (November 20) the anti-litter team set-out their plans including awareness campaigns, identifying grot spots and how to tackle them, along with reviewing the location of bins and whether they are properly used.
Town residents are also being urged to take part in the campaign by organising litter picks in their area and by spreading the message about the damage littering causes.
Coun Gerry O’Donnell, who is leading the Litter Free Evesham campaign, said: “During the production of the Evesham Town Plan, littering was the number one environmental issue people raised.
“It is not only illegal, and could result in a £75 penalty charge, but gives a bad impression of the town to visitors and makes Evesham a less pleasant place to live.
“This problem cannot be tackled by one organisation alone. It is up to all of us to work together to keep the place we live in, clean and tidy. I hope residents and businesses will back us in our goal to make Evesham Litter Free, because Evesham is simply too lovely to litter.”
Mayor of Evesham, Coun Fred Kaler said: “The anti-litter strategy represents the first part of the Town Plan that the town council has initiated, and I am proud to give it my wholehearted support.
“Evesham is a wonderful town with an amazing heritage, and litter is something that although small, really has an impact on its appearance.”