AN EVESHAM supermarket is offering free fruit on Fridays for schoolchildren as part of a campaign to encourage healthy eating.
Kind staff from The Midcounties Co-operative store on the town’s High Street will be handing out free apples and bananas to any child wearing school uniform who visits the shop on Fridays, up until December 18.
The supermarket launched the scheme with St Mary’s Catholic Primary School to encourage children to eat five fruit and vegetables each day and to develop healthier eating habits.
Jackie Smith, Headteacher of St Mary’s Catholic Primary School, said: “Free Fruit Fridays are an excellent way of encouraging children to eat healthy snacks, and enjoy their five-a-day.
“We are pleased to have launched the initiative with The Midcounties Co-operative, and we’re looking forward to continuing our work with pupils and parents to educate them about the importance of a balanced diet.”
Matt Windridge, district manager of The Midcounties Co-operative, said: “This is an initiative which aims to encourage children to pick up a piece of fruit rather than a bar of chocolate, which is more important than ever in the run up to Christmas.
“By making one of their five-a-day more readily available, we’re ultimately helping them to live healthier and happier lives.”