FOLDABLE bikes have officially arrived at Pershore Train Station, bringing a new era of sustainable travel to the town.
An eight-bike, solar-powered dock has been installed on Wychavon-owned land directly opposite the station at Wilmots Business Park, providing residents and commuters a flexible way to get around.
Pershore Train Station is more than 1.5km from the town centre, and the bike hire dock means commuters stepping off the train can cycle straight into work, while residents heading into town for shopping or leisure can enjoy a quicker, more convenient journey.
A dedicated cycle lane along Station Road makes the route both safe and sustainable, said the council.
The scheme is part of Wychavon’s active travel plan, which focuses on making everyday journeys healthier, greener, and easier.
The foldable Brompton bikes can be hired for just £5 a day via the Brompton Hire app, collected directly from the station’s dock, and returned there after use.
Users should also ensure they download the Brompton hire app and verify their ID before hiring a bike. Accepted forms of ID include a valid passport, driving licence, or other government-issued photo identification.
The installation also highlights Wychavon’s commitment to innovation and sustainability. By investing in solar-powered infrastructure and promoting active travel, the council is helping reduce reliance on cars, cut emissions, and encourage healthier lifestyles.
To celebrate the launch, Brompton is offering a special code for Pershore users.
Enter PERSHORE3 in the Brompton Bike Hire app to receive three days (£15) of hire credit.
The offer is valid until 23:59 on March 31, 2026, and is limited to the first 100 users.
Councillor Beverley Hardman, member for Environment at Wychavon, said: “It’s fantastic to see Brompton Bikes now available at Pershore Station.
“This is a real step forward for active travel in our district, giving people a practical and sustainable way to connect the station with the town centre.
“I’m excited to see residents and commuters making the most of this brilliant new option, and I’m proud of the teamwork that has brought this project to life.”
More details are available at www.bromptonhire.com.
