Firm’s seat is named one of best inventions - The Evesham Observer

Firm’s seat is named one of best inventions

Evesham Editorial 4th Dec, 2020   0

A PERSHORE company’s design for the hifold fit and fold highback booster seat has been named by an international magazine as one of the best inventions of 2020.

Every year, TIME highlights inventions which are making the world better and smarter, with a judging panel of industry experts, editors and correspondents around the world.

The multi award-winning product hifold, designed by JMDA Design with the team at mifold, features in this year’s TIME’s 100 Best Inventions of 2020.

Derrick Barker, founder and director at JMDA Design said: “Working with the highly acclaimed Jon Sumroy, CEO at mifold, we have helped develop a cutting-edge product which provides a practical solution for parents and childcare providers worldwide.”

“A lot of innovation went into the design of the hifold but the core driver is always safety.

“There were many design challenges we faced and had to overcome with the team at mifold, working together we developed the compact and foldable hifold design to meet safety regulations, bringing a unique concept to reality.

The hifold fit-and-fold booster seat which was designed by JMDA has already won awards for innovative design, including the International Design Award (IDA) Gold Winner in 2018 and a German Design Award 2020.

2020 has proven to be another successful year for the JMDA Design team as they get set to enter their 30th year in business.

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