Firm celebrates landmark in road safety campaign - The Evesham Observer

Firm celebrates landmark in road safety campaign

Evesham Editorial 22nd Nov, 2019   0

AN AWARD-WINNING Pershore firm has taken the wraps off their 100th car seat design to mark Road Safety Week, the biggest road safety awareness event.

Design chiefs at JMDA Design, which was established 28 years ago, revealed the latest design as part of their drive to continously increase road safety and help to reduce serious injury from road traffic accidents.

Every 20 minutes, someone is killed or seriously injured on a British road and each of these tragedies is preventable.Road Safety Week, which continues until Sunday (November 24, urges everyone to “Step up for Safe Streets” and inspire thousands of schools, organisations and communities to take action on road safety and promote life-saving messages.

Derrick Barker, founder and director at JMDA said: “Road Safety Week is always a key date in our calendar and brings home to us, why we do, what we do.




“Every child car seat we design, we aim to make even safer than the last. In our history of child car seat design, we are now proud to be working on our 100th project.”

“Our passion for raising awareness for road safety is expressed in the team’s work every day, but Road Safety Week is a time for reflection and pushing the boundaries of design, to help reduce deaths and serious injury from road traffic accidents”.


Brake, the road safety charity, founded Road Safety Week in 1997 as an annual event to raise awareness about road safety and promote steps everyone can take to stop these needless deaths and injuries year-round.

JMDA who have won The Queen’s Awards for Enterprise for International Trade 2019 for growth and their commitment to car seat industry, are also specialist product design engineers for other safety products such as smoke alarms, first aid boxes and stairlifts.

With many new projects in the pipeline, JMDA Design will continue to expand in 2020.

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