THE VALUE of tourism to the Worcestershire economy has fallen 25 per cent compared to pre pandemic levels, a new survey has revealed.
Visit Worcestershire has released the latest data demonstrating the economic impact of tourism within the county in 2021.
Worcestershire has seen continued recovery growth since the Covid-19 pandemic, which forced the industry to shut down and adjust business operations over the past two years.
In 2021, just over 14 million people visited the county including 883,000 overnight stays.
Visitors contributed more than £747million pounds to the local economy giving destinations, attractions and the hospitality sector a much-welcomed boost after the struggles the industry’s businesses faced after the pandemic.
On average overnight visitors are spending around three nights in the county with the majority using paid-for accommodation compared to stopping with friends or relatives.
Overnight stays are key to the growth of the tourism economy which results in increased visitor spending.
While the figures are down by a quarter compared to before the pandemic, Visit Worcestershire bosses hope the figures for 2022 will offer a clearer forecast after a more consistent year of trading for businesses.
Visit www.visitworcestershire.org for more.
