EVESHAM’s MP Nigel Huddleston has welcomed the Government’s relaunch of its adult social care recruitment campaign
People looking to make a genuine difference to people’s lives are being encouraged to join the adult social care workforce through the recruitment campaign.
The Department of Health and Social Care’s ‘Made with Care’ campaign is returning for a third year, with advertising promoting the wide range of opportunities available to people across England to build a career in adult social care and help people live happy, healthy, fulfilling lives.
Nigel Huddleston MP said: “The ‘Made with Care’ campaign is not only about inspiring the right personnel but also about making the recruitment process easier, offering free resources to help providers fill their vacancies.
“I encourage people looking to make a genuine difference to people’s lives to consider joining the adult social care workforce.”
Running until the end of March 2024, campaign advertising will appear to millions across on demand platforms such as ITVX, Sky Go, and Channel 4; radio and digital audio channels, such as Spotify; and social media and digital channels, like Facebook and Instagram, to direct job seekers to www.adultsocialcare.co.uk.
This year’s campaign builds on the success of last year, which saw more than 244,000 candidates search for a social care job on the website after seeing the campaign.
The campaign aims to show the amazing work care workers do, celebrate the way they empower the people they care for and shine a light on the emotional rewards of the role, to inspire more people to consider a career in adult social care.
Many entry-level roles don’t require any specific qualifications – training will be provided on the job and there are a variety of roles available so those interested in care work can find a job that will fit around them.
