AN EVESHAM supermarket has launched a ‘relaxed’ shopping lane to help improve the shopping experience for people living with dementia.
The new lane was unveiled at the Worcester Road Tesco store on Monday where the town’s Mayor Coun Richard Jones was joined by representatives of Evesham Dementia Action Alliance to the cut the ribbon.
Staff at the store has worked with Evesham Dementia Action Alliance on the project which forms part of Evesham’s bid to become a dementia friendly town.
The lane has been designed to allow more time for people living with dementia, as well as people looking for a calmer shopping experience.
It has been clearly marked as a ‘relaxed’ lane and has been decluttered to make it less distracting when passing through.
More than 25 staff at the store have also become dementia friends to give them a better understanding of dementia and how it affects people.
Lindsay Roach, Community Champion at Evesham Tesco, said: “I’m really proud to introduce the relaxed lane and I hope that it will raise awareness about dementia, and improve the shopping experience for those affected.
“Having a relaxed lane will encourage those living with dementia and other conditions to continue with their everyday tasks in a safe, friendly environment while also allowing carers time and support where needed.”
Jo Hughes, Engagement and Involvement Officer for Alzheimer’s Society, said: “Tesco Evesham have been incredibly supportive of Evesham Dementia Alliance from the outset and it’s great to see them opening their relaxed lane.
“Shopping can be a stressful experience for some people with dementia and there can be difficulty perceiving the correct money for example: the lane will allow for a more patient shopping experience.
“As part of the Evesham Dementia Action Alliance, Tesco are helping support some of the estimated 4,300 people living with dementia in South Worcestershire.
“This work further contributes to Evesham uniting against dementia and becoming a dementia friendly community,” she added.