EVESHAM is the top market town in the country for wealthier pensioners to ‘downsize’ to, according to a new report.
Research carried out by credit check firm Experian has found there is a rising trend in well-off pensioners moving to market towns in their retirement and not the traditional seaside venues.
And Evesham is the number one destination in the country for better-off retirees to flock to, with the Vale beating places such as Dorchester, Banbury, Stratford-upon-Avon and Kendal to take the top spot.
The so-called senior market town retirees ‘Smarties’ are generally in better health, have higher pensions and savings, which the report claims will boost the town’s economy as the retirees have more disposable cash to spend on goods and services.
Evesham’s MP, Nigel Huddleston, welcomed the reports findings and told the Observer it will give the town a more positive perception.
“I welcome the Experian report which reveals Evesham is one of the top destinations in the country for pensioners,” Mr Huddleston said.
“With other pleasant towns like Dorchester, Salisbury, Stratford, Yeovil and Bury St Edmunds on the list, Evesham is in good company.
“Positive reviews about the town such as in the Experian report help improve the perception and brand of Evesham as a place to not only live but also visit and locate a business.
“It is further evidence of the regeneration of the town.
“Of particular note in the report was the revelation that ‘Smarties’ are generally better off and in better health than most pensioners.
“The Evesham area offers a wide range of activities walks and trails to enable a healthy outdoor lifestyle at all stages of life,” he added.
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