Dragon Davies waltzes into The Valley to the delight of craft fans - The Evesham Observer

Dragon Davies waltzes into The Valley to the delight of craft fans

Evesham Editorial 21st May, 2022   0

CRAFTING queen and star of Dragons’ Den and Strictly Come Dancing Sara Davies MBE dropped into The Valley shopping centre in Evesham to promote her new book ‘We Can All Make It’.

The millionaire entrepreneur delighted shoppers with her appearance with fans keen to talk tango, share top crafting tips and find out what it’s like to be a Dragon.

And many who queued were rewarded with a signed copy of her autobiography before the popular star waltzed off into the sunset following a day to remember.

As well as a prominent television personality, Sara founded the international craft brand Crafters Companion which has a flagship store at The Valley.




A fan on the day said: “I can’t believe Sara took time out of her busy schedule to come to Evesham. She is just as lovely in person as she is on screen.”

We Can All Make It charts her life from her working class ‘ordinary’ beginnings in County Durham.


There she picked up business acumen from her entrepreneurial father who had his own property and transport courier company and set her mother up with a wallpaper and paint shop.

Davies started Crafter’s Companion while she was studying business at York University and launched The Enveloper, a bespoke envelope for handmade cards which set her on the road to millions.

Visit www.thevalleyshopping.co.uk for more information.

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