CALLS have been made for Worcestershire County Council to change its approach to road safety after two young people in Pershore sustained injuries on the same zebra crossing in one week.
In mid-December, a child was knocked off their bike and a car hit a teenager.
Fortunately, both young people’s injuries were minor, but the incident prompted residents and councillors to voice long-held concerns.
The incidents happened on Station Road, a busy thoroughfare where many schoolchildren walk and cycle to Pershore High and other schools.
County council representative for Pershore, Coun Dan Boatright-Greene, wants Worcestershire Highways to take a proactive approach to managing road safety and conduct a full review of current crossing points in the town.
He said that a detailed study of current pedestrian and cyclist movements was necessary to ensure crossings were in the correct location and of the appropriate type.
He added that residents had frequently flagged an issue to him regarding the crossing on Station Road, with many calling for a pelican crossing so cars would have to stop.
“That week saw our worst fears realised. For years, many of us have said Station Road is an accident waiting to happen.
“While the crossing was a good idea in principle, the narrow main road makes the line of sight incredibly difficult when there are high volumes of traffic.
“Drivers often stop too close to the crossing and as a result, drivers in moving cars cannot see if someone is waiting to cross.
“It is also very clear traffic volumes have increased on the road and the zebra crossing is not fit for purpose anymore.
“We have similar issues across Pershore where the interaction between pedestrians and vehicles is becoming more complicated.
“We need to change our approach to risk on our roads and be more proactive. I’ve had enough of having to wait for someone to get hurt before change happens.”
A Worcestershire County Council spokesperson told the Observer before the crossing was installed in the summer of 2020, road safety audits were completed.
Visibility of pedestrians was a key factor and no issue was flagged at the time.
“Road safety is a top priority for us, and we recognise accidents can have a lasting impact on communities.
“Following calls from the county councillor, our team has investigated the two incidents on Station Road where signals and crossing concerns were raised.
“As a result, scheme improvements and signage are now being implemented.”
They added the council was developing a local cycling and walking infrastructure plan for Pershore which focused on the needs of those who walked, wheeled, and cycled in the town.
Consultation with residents will take place before adoption.
