NEW investment from Aldi could kick-start a wider transformation of Pershore Town Centre to ensure it continues to thrive, according to the leader of Wychavon District Council.
Council officers met with representatives from the UK’s fourth largest supermarket, following the announcement the retailer had bought the indoor market site off King George’s Way.
The meeting focused on Aldi’s plans and how it could support the wider vision for the town centre, set out in the Pershore Town Centre Investment Prospectus.
Launched last May, the prospectus sets out several potential scenarios for the way the town centre could be reshaped, to ensure it meets the challenges of the 21st Century.
Several ‘game changer’ sites were identified within the prospectus, including the site of Pershore Market, which has been up for sale for a number of years.
Coun Bradley Thomas, leader of Wychavon District Council and Executive Board Member for Economic Growth and Tourism, said: “This is good news for residents who in future will have the option to shop at two of the most price competitive supermarkets in the country at a time when the cost of living is rising.
“This latest application from Aldi will draw people into the heart of the town centre, providing opportunities to further boost footfall for surrounding retailers and playing a role in that wider vision to secure a vibrant and thriving future for Pershore Town Centre.”
Aldi still needs to secure planning permission and has committed to consulting with the community before a planning application is submitted.
Simon Glover, Real Estate Director at Aldi, said: “An Aldi store in Pershore will bring new jobs and footfall to the town centre, as well as providing more choice for shoppers, with high quality products at low prices.
“We look forward to working collaboratively with the council and local people in Pershore to develop a scheme that positively contributes to the town centre and wider community.
“The public consultation that will launch shortly will give people the opportunity to help shape the plans for the redevelopment of their town centre.”
Visit www.wychavon.gov.uk/town-centres to find out more about the future vision for Wychavon’s town centres.
