Cinema set for changes - The Evesham Observer

Cinema set for changes

Evesham Editorial 19th Apr, 2019   0

A LANDMARK Evesham cinema has revealed major changes following a series of consulations with customers to help it serve town residents better.

Bosses at The Regal will publish a report, working title ‘Cinema in the Community’, next month and have already revealed one of the ideas they will introduce to place the Port Street venue at the heart of the community.

According to the report, local people want the ‘Chums Club’ to return. Historically, Saturday mornings was a time when local families visited the Regal not just for the film but for a lot of fun at affordable prices.

Half a century on and local families have told Regal chiefs they wanted to visit the venue more often.

“The current climate of uncertainty around the economy post-Brexit means they would welcome the chance to bring the family to this special place at the heart of their community,” managing director Ian Wiper said.

After closing in 2003, the building deteriorated and a major restoration project began on the cinema in 2009 before it re-opened in January 2012, offering customers the opportunity to see films as well as a diverse range of live entertainment.

“The Regal was reopened in 2012 after our big restoration and the last few years have flown by. We had a sense while we were getting lots of things right, maybe some people in the town felt they had ideas which were not being heard.

“The restoration was accomplished by our friends and supporters literally turning up in the freezing cold and mucking in for months on end.

“So we asked them for their ideas about how we could better serve the town,” he added.

The Regal will also go cashless from May 1, bosses have revealed. Bosses estimate queues will be reduced by more than 50 per cent during busy screenings.

“We looked at this carefully and decided to bite the bullet and avoid not only bank and security company charges for cash processing but our staff’s security risks of our carrying large amounts of cash on the premises,” Mr Wiper said.

“We realise from our experience that a few of our customers only want to use cash and their wishes are very important to us.

“Just let us know when you come in and we will make special arrangements,” he added.


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