THE BEAUTY of the River Avon was showcased as hundreds of visitors flocked to the 2016 Pershore River Festival.
It has often been said that Pershore ‘has its back to the river’ and it is possible to drive through Pershore and not even realise it benefits from such a beautiful riverside setting.
Everything changed when the river bank and King George’s field area was brought to life for the popular annual event.
Visiting boats started arriving on Friday and by Saturday the banks were full, with each boat decorated and joining in the theme of ‘Pirates’.
As well as the boats lining King George’s Field, The Angel put on bands and a beer tent with the hub of the attractions at the Pershore Riverside Centre.
A well organised event saw a great atmosphere throughout the weekend with many visitors enjoying the friendly, relaxed environment which offered plenty to see and do.
Among the highlights was the chance to sample canoeing thanks to the Wychavon Kayak and Canoe club, river trips by the Avon Navigation Trust (ANT), zorbs in the grounds of the Riverside Centre and a fun fair and displays from ANT and South Worcestershire Lifeguards.
Wychavon District Council supported the event by sending circus skills and Junk Fish Arts to ensure there was plenty to do for all ages, with many families staying all day and joining in with the various activities.
Alex Mellor, Centre Manager of the Pershore Riverside Centre said: “It was such a great event, thank you to the committee who organised it so well.
“It was amazing to see the river so busy, it has really helped to raise awareness of the activities we now offer in Pershore.”
Each charity and organisation raised funds from their own stalls, and the Riverside Centre itself has already counted up more than £1,000 direct income for their own charity as a result of the event.
“These events are so great for everyone involved – a fabulous day out for the family, a genuine community event,” Alex added.
“But importantly they are vital for keeping Pershore Riverside Youth Centre going and enabling everything it provide for young people of the area.”
Planning for next year’s event is already underway, visit www.pershoreriverfestival.org and www.pershoreriversidecentre.org for the latest news.