Chamber of Commerce signs up to sponsor elephant - The Evesham Observer

Chamber of Commerce signs up to sponsor elephant

Rob George 17th Jan, 2021   0

A LEADING business organisation is backing a summer art project which is set to bring a trail of beautifully decorated elephants to Worcester.

Herefordshire and Worcestershire Chamber of Commerce is the latest sponsor to get on board with Worcester’s Big Parade – an event which will see at least 30 elephant sculptures brightening up city streets, public spaces and shopping areas.

The Chamber, which works to support the business community, has sponsored a large elephant which – along with the rest of its herd – will be clothed in bespoke artwork designed by regional and national artists.

At the end of the trail, the sculptures will be auctioned to raise funds for the free ongoing care and support offered by St Richard’s Hospice to those living with serious progressive illnesses as well as their loved ones.

Sharon Smith, CEO at Herefordshire and Worcestershire Chamber of Commerce, said: “We’re delighted to see the Chamber involved in Worcester’s Big Parade this year, having previously supported the giraffe trail through the city and which brings back many fond memories.

“We’re looking forward to choosing another eye-catching design to grace our wonderful city and bring the whole community together once again.”

The elephants will be joined by around 35 calf sculptures – smaller, but crafted just as creatively, by students and teachers in local schools. The baby elephants will be displayed in the city for the eight weeks during the trail.

Sara Matthews, Business Development Manager for St Richard’s Hospice, said: “We’re thrilled to have the Chamber on board with Worcester’s Big Parade, having benefitted from its support for the city’s very first public art trail in 2018.

“The project is really gathering pace now, with more and more sponsors signing up to take part. It’s fantastic to see so much enthusiasm from the county’s business community.

“All our artists designs are now in, ready to be shortlisted, and we’re delighted to say that the quality is befitting of our wonderful city.  We plan to shortlist 100 designs, from around 200 submissions, and think we’ll have our work cut out for us on that.  We look forward to sharing more about the design selection process in the weeks and months ahead.”

Worcester’s Big Parade is a Wild in Art event brought to the city by St Richard’s Hospice.

While all elephant calves have now been adopted by local schools and community groups, there is still time to sponsor a large elephant. To get involved call 01905 763963 and ask for Sara Matthews, email [email protected] or visit 

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