Building on fruits of their labours - The Evesham Observer

Building on fruits of their labours

Evesham Editorial 12th Jun, 2019   0

A MAJOR, multi-million pound extension to the Evesham base of fruit importer Primafruit has been unveiled this week.

Contractors have handed over the keys and the first fruit has been received into the new zones at their headquarters on Enterprise Way.

Company chiefs have hailed the cash as a significant investment at Primafruit, designed to support their fast-growing business with retail customer Waitrose and Partners.

The two companies enjoy a long term supply contract, with Primafruit now positioned as exclusive supplier on many key fruit products.




After the first phase was completed in 2016, growing volumes gave Primafruit and parent company Fresca Group confidence to invest in phase two which now brings the entire operating space at Primafruit to more than 16,000 square meters or nearly two football pitches.

The new extension will enable the company to handle bananas at Evesham for the first time with a dedicated banana packing area and expanded intake, outloading and cold storage are also key benefits.


Primafruit chiefs will celebrate twenty years of operations on their current site this year and the company now employs more than 330 people – more than doubling its workforce since 2015.

Managing director Jamie Marskell, said: “Once again, our team of contractors and staff have worked tirelessly to deliver a complex and detailed build.

“Their work has meant that Primafruit can continue to grow long into the future. I’m extremely grateful to all our partners for their support.”

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