Brewdog boss pays out £500,000 in row over 'gold cans' - The Evesham Observer

Brewdog boss pays out £500,000 in row over 'gold cans'

Evesham Editorial 9th Jan, 2023   0

BREWDOG’s boss has revealed he has paid out almost £500,000 to winners of the company’s misleading ‘solid gold’ beer can promotion.

James Watt said he made ‘some costly mistakes’ in a promotion which offered people the chance to find a solid gold can hidden in cases in 2021.

Some winners questioned the worth of the cans and complained after discovering they were gold-plated.

Mr Watt admitted he ‘falsely thought’ the cans were made from solid gold.

The co-founder and chief executive of the Scottish Brewer said he “misunderstood the process of how they were made” and made a mistake in stating they could find “solid gold cans” in a series of tweets.

After some winners complained to the Advertising Standards Authority, the watchdog in October 2021 upheld the complaints and said three adverts were misleading.

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