21st Sep, 2020

Boardman and Co gearing up for exciting new venture

Rob George 5th Jan, 2018

OLYMPIC gold medallist Chris Boardman MBE was on hand for the official handover of the keys to the much-anticipated ‘Boardman Bikes Performance Centre’ at The Valley in Evesham.

The centre is due to open in the spring after builders Speller Metcalfe completed the construction phase of the 18,000 sq ft complex before Christmas.

Members of the Boardman Bikes team will now fit the building out and install a wind tunnel specially designed for cyclists – the first of its kind in the UK.

The leading-edge Performance Centre will allow both professional and amateur cyclists to optimise their aerodynamic performance and is expected to be a draw for both UK-based and international cyclists.

In addition to the wind tunnel and performance testing suite, there will also be a showcase bike shop, event space and cafe.

Discussing the development, Mr Boardman said: “We’re so excited to be moving into this cutting-edge phase of Boardman Bikes’ development.

“It’s not hyperbole to say this centre has the potential to be truly game-changing for cycling in the UK.

“Whether you’re a keen amateur or an Olympic hopeful, the facility we’re creating will allow you to improve your performance as well as having access to Boardman’s market-leading range of bikes and support from knowledgeable and committed staff all under one roof.

“I’m passionate about cycling – whether as a sport, hobby or way to get around – and I’m sure that the presence of this centre in Evesham will help inspire the next generation of cyclists.

“Creating a centre like this has been a dream of mine for many years and now it is becoming a reality.”

Robin Langford, asset manager at The Valley, said: “Boardman Bikes’ Performance Centre is undoubtedly going to attract additional visitors to the both The Valley and the wider Evesham area as well as offering something new to our existing customers.

“We’re delighted Evesham was chosen as the site for this cutting-edge centre – the first of its kind in the UK – and can’t wait to see the doors open in a few weeks’ time.”

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