Band to play O2 gig after making waves in contest - The Evesham Observer

Band to play O2 gig after making waves in contest

Evesham Editorial 23rd Feb, 2018   0

TALENTED Evesham-based band Lower Loveday have beaten hundreds of acts in the Soundwaves Music Competition UK to get the opportunity of a lifetime to perform at the O2 Academy in Birmingham.

Lower Loveday have taken the UK-wide talent search by storm and been selected to play in front of record label execs in the same venue where greats such as Ocean Colour Scene have performed.

The band, who have made it through three tough audition stages, say they can’t believe they have been given the chance to perform at O2 Academy Birmingham tomorrow (Saturday) in front of industry judges as part of the Soundwaves Music Competition Final.

A 600-strong crowd is expected to turnout for the grand finale.

The festival-style show will feature 15 different acts from across the West Midlands. The talent ranges in all ages from acoustic acts, to pop artists as well as rock bands all competing to win a place in the UK wide online national grand final to win a full UK Tour, radio airplay and the potential to be signed to management and recording companies.

The competition has been established for eight years in north-east England but this is it’s first time in Birmingham.

It aims to boost the music careers for unsigned acts and previous winner Sam Lavery got to the live shows during X Factor.

Lower Loveday, who play melodic indie rock, have already got a loyal local following. They say their influences are Arctic Monkeys, Oasis, and Kasabian.

They are ecstatic about their opportunity to play on the same stage as some of their idols at the O2 Academy. For more on the band, visit

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