UNABLE to host bucket collections due to the pandemic, Midlands Air Ambulance Charity is urging the public to continue to donate their pennies and pounds via a virtual bucket collection.
Each year the charity relies on collection tin and bucket donations to fund the yearly fuel consumption for all three of the rapid response service’s helicopters.
This is just one example of why the local air ambulance charity is forecasting a £5million fundraising income deficit this year due to the Covid-19 pandemic.
However, despite the funding shortfall, demand for the service has continued to rise as the country moves out of lockdown with missions increasing by a third over recent months.
The charity is therefore shaking its online collection bucket and is encouraging anyone who can spare a few pennies to visit: www.justgiving.com/campaign/maaconlinebucketcollection
The campaign will run until the Strensham Airbase Open Day, on Sunday, September 13 with Midlands Air Ambulance Charity hoping to exceed its target of £10,000. This amount would fund 14 of the rapid response service’s missions – three air and 11 by critical care car.