TOWNS and businesses across the Wychavon District Council area have benefited from almost £4million of Government funding making tangible improvements to high streets and community spaces, councillors have said.
Key projects, funded through Wychavon’s share of the UK Shared Prosperity Fund (UKSPF) include lighting upgrades in Pershore, Droitwich and Evesham parks, shop front improvements, new public benches, street art, feasibility work for the lido, and the festive Evesham Nutcracker Trail – now shortlisted for a national retail award.
The work has been led by Wychavon’s three town centre partnerships, known as ‘place boards’ which are central to the council’s development plans. These boards bring local voices together to shape and lead on regeneration and economic growth.
Leader of Wychavon, Councillor Richard Morris, executive member for economic growth and tourism, said: “This funding has allowed us to deliver real, visible improvements that are tailored to the needs of each of our towns and rural communities.
“The work of our place boards has been a vital part of this – helping to support high streets, encourage tourism and bring people together.
“These projects directly support the priorities set out in our town centre investment prospectus and are building momentum for long-term regeneration.”
Through the Wychavon Rural Fund, improvements have also been made to visitor attractions, village halls, sports facilities, and local businesses – including renewable energy investment at Fidben Farm and support for companies like Morris Commercial, Eat Your Crusts, and Webb Automation.
A new play area at Drakes Broughton, that has created an inclusive space for children and families to play and spend time together.
Wychavon’s executive board at Drakes Broughton Play area.
Coun Emma Stokes, executive member for resources, investment and innovation, added: “This funding has been transformative for our rural communities. We’ve not only supported local enterprise, but we’ve also backed vital community facilities and made lasting improvements that will serve residents for years to come.”
Although future funding is smaller at £1.2million, Wychavon District Council said it will continue to invest in skills, business support, community projects, and further town centre improvements.
Planned projects include £270,000 for business support, £185,000 to address skills gaps, expand training and apprenticeship opportunities, and £150,000 for initiatives that build stronger communities.
A further £150,000 will be directed towards projects that break down barriers for young people trying to access employment or education.
Place boards will receive a further £120,000 to continue their work revitalising town centres and an additional £140,000 will back festivals, tourism, marketing, and events – drawing more visitors to the district.
“We’re committed to ensuring every pound delivers value for residents, and we’ll use this new allocation to build on the excellent progress we’ve made,” added Coun Morris.
