PERSHORE Asda has been praised by its MP for recycling 3,200 tonnes of unwanted clothing whilst raising vital funds towards the supermarket’s in-house breast cancer prevention campaign.
West Worcestershire MP Dame Harriett Baldwin met representatives from Asda and the Salvation Army at Parliament last Tuesday (July 7) to find out how shoppers had helped reduce textile waste, with proceeds going to support the Asda Tickled Pink campaign.
Working with our charity partners, Breast Cancer Now and CoppaFeel!, the scheme encourages people to regularly check their breasts, pecs and chest for signs of breast cancer.
During the visit the MP learned about the clothes collection process through reuse and recycling schemes undertaken by the Salvation Army.
Dame Harriett said: “It was a pleasure to meet with Asda and Salvation Army to support this fantastic campaign which has been so successful in Pershore.
“By battling breast cancer whilst reducing the amount of textiles going to landfill they have combined two great causes.
“I congratulate both Asda and Salvation Army on this campaign and the residents of Pershore who have got firmly behind it by donating their unwanted clothing.
“Breast cancer can happen to any of us and it’s essential you check for the signs.”
She urged anybody who notices anything unusual to make an appointment with their GP to get checked out as soon as possible.
