WHILE much of the nation is in the grip of World Cup fever, heatwaves and barbecues, a very different seasonal celebration took place at a popular Evesham retail and leisure park on Saturday.
The Valley, at Twyford held its annual Christmas in July event attracting hundreds of visitors who were all too keen to get into the festive spirit.
Families swapped football shirts for Christmas jumpers and festive hats as they embraced the unique summer spectacle, bringing a touch of December magic to one of the hottest weekends of the year.
The popular event transformed the outdoor shopping centre into a festive wonderland, complete with a giant Christmas tree, and a live Christmas band performing seasonal favourites.
Phil Maclean, retail director at The Valley Evesham, said: “Christmas in July has become one of our most popular family events because it’s simply great fun.
“It was fantastic to see so many families embracing the occasion, from festive jumpers and hats to dancing in the snow and meeting Summer Santa.
“Events like this support our retailers by encouraging people to spend more time at The Valley and discover everything our businesses have to offer.”
Fake snow showers and an appearance from a relaxed Summer Santa, who had traded his sleigh for a well-earned holiday in the sunshine added to the jolly atmosphere.
Visitor Alexa Milisic, from Malvern attended with her two sons, added: “It’s such a brilliant idea. The children couldn’t believe they were seeing snow in July and they loved meeting Santa in his summer outfit.
“We’ve laughed all day and it’s given us something completely different to do.”
