INTERNATIONALLY-respected explorer and bushcraft expert Ray Mears visited the Vale of Evesham on Saturday to meet with groups who are promoting the area as an outdoor visitor destination.
The renowned outdoorsman spent time discovering the Vale’s unique combination of rich countryside, riverside landscapes, market gardening heritage, and accessible walking routes.
As well as exploring walking routes, Ray also met with organisations championing the area’s outdoor offer, including Evesham Welcomes Walkers, Vale Landscape Heritage Trust, Wychavon District Council, Evesham Place Board and Offenham Touring Park.
The visit shines a national spotlight on the area’s growing reputation as a destination for sustainable, place-led tourism.
Ray Mears said: “The Vale of Evesham is a remarkable landscape – subtle, but incredibly rich.
“It’s not about dramatic peaks or vast wilderness, it’s about the detail – rivers, fields, hedgerows, and the way people have worked with the land over generations.
“What I love about a place like this is its accessibility. You can come here and very quickly feel connected. To nature, to history, and to the rhythm of the countryside.
“It’s a reminder that you don’t have to travel to the far corners of the world to experience something special. Some of the most rewarding landscapes are right here, quietly waiting to be discovered.”
A partnership approach to boost Evesham and the wider Vale’s reputation as a walking destination is helping increase visitor numbers and drive footfall for local businesses.
Phil Maclean, chair of the Evesham Place Board, added: “It was a real privilege to welcome Ray to Evesham. His work has inspired generations to reconnect with the outdoors, so having him experience the Vale firsthand is hugely significant.
“Spending time with him gave us valuable insights into how Evesham can better tell its story – through landscape, authenticity and meaningful visitor experiences.”
Councillor Emma Stokes, executive board member for resources, investment and Innovation at Wychavon District Council was also present.
“Visits like this help put places like the Vale of Evesham firmly on the national map.
“We know the value of our landscapes and heritage.
“Having someone of Ray’s standing recognise that is incredibly powerful in inspiring more people to discover what we have here,” she said.
