KEY gateways to Pershore have been brightened with the installation of lamppost banners designed to provide an inviting welcome to the town.
Renowned for its Georgian architecture, riverside walks and famous Pershore Plum Festival, the town attracts visitors from across Worcestershire and beyond.
Project organisers hope the new banners will help to celebrate the town’s distinctiveness from the moment people arrive in the area, whilst showcasing Pershore’s character and charm.
The project has been led by Wychavon District Council in partnership with Pershore Place Board.
Michael Hodges, chair of the Pershore Place Board, said: “We’re delighted to see this project come to life.
The banners capture so much of what makes Pershore special, and they offer a warm, positive first impression of the town.
“It’s a small change that makes a big difference to how people experience Pershore as they arrive.”
The artwork has been created by local artist Jilly Oxlade‑Arnott, who has incorporated iconic Pershore Plum colours and illustrations of some of the town’s key attractions.
Each banner displays the wording ‘Pershore’ and ‘welcome to our Georgian town.’
Wychavon councillor leader Richard Morris added: “Pershore is a town with real heart, and these banners help share that spirit with everyone who passes through.
“Whether you’re a long-time resident or a first-time visitor, we want you to feel welcomed and proud of the place you’re arriving in.
“It’s wonderful to see local creativity shining through this project, and we’re pleased to work with the Pershore Place Board to deliver improvements that celebrate the town’s identity.”
The installation forms part of Wychavon District Council’s wider programme of town centre enhancements, which aims to boost pride in place and support local communities.
