AS THE GATES close on another successful Moreton Show, chair Steve Parkes has reflected on the future of farming, drawing attention to the challenges ahead and the importance of these events in keeping rural life firmly on the map.
Held on Saturday, September 6, the 2025 show brought over 20,000 visitors together to celebrate British agriculture at its best, showcasing livestock, produce, craft, countryside skills and equestrian excellence—all against the familiar backdrop of farmland that has hosted the event since 1949.
But for Steve, who farms in Stow-in-the-Wold and one of the country’s leading breeders of rare ‘Cotswold Lion’ sheep, the day also offered an opportunity to highlight the realities of modern farming.
“Farming has always been a demanding way of life, but this year’s conversations on the ground showed that the pressures are increasing,” said Steve.
“From rising input costs to uncertainty around Farm Tax and financial support schemes, farmers are having to make difficult decisions daily.
“Despite that, the dedication and resilience on display at Moreton Show never fail to inspire.”
Recent years have seen a renewed interest in British agriculture, much of it driven by the public’s exposure to behind-the-scenes realities—thanks in part to shows like Clarkson’s Farm.
The programme has struck a chord with audiences nationwide, illustrating the emotional and financial strains involved in running a farm today.
Jeremy Clarkson himself has long been a supporter of Moreton Show, famously describing it in The Times as:
“The Greatest Show on Earth? Most of all, though, I prefer the Moreton-in-Marsh Agricultural and Horse Show, which is held every year on the first Saturday of September.”
This sentiment reflects what many in the farming community already know: Moreton Show is more than a date in the diary—it’s a vital platform for promoting farming, sparking conversation and building bridges between the countryside and the wider public.
This year’s event also included forums on land management, youth opportunities in agriculture and sustainability—signalling the show’s continued commitment to driving awareness and encouraging future generations to explore careers in the sector.
“Moreton Show isn’t political,” added Steve, “but we do believe in shining a light on the real issues.
“And the truth is, without farming, none of us eat. It’s our job to keep telling that story—to make sure farmers feel seen, supported and valued.”
Plans are already underway for Moreton Show 2026, with the team once again committed to delivering an event that reflects the importance – and evolving role – of farming in everyday life. For more information, visit: www.moretonshow.co.uk.
