A RALLYING call has been issued to Evesham traders to take over the running of a popular loyalty card scheme which is set to be wound up.
The ‘Our Heritage’ loyalty card scheme has been running for more than a year after being launched by hard-working traders in a bid to keep the town’s retail heart beating.
But organisers are now seeking new volunteers to take the scheme forward ahead of what could be the final prize draw on Wednesday (September 30).
Traders have put together a £100 prize draw for the last prize giveaway and urged town shoppers to submit their cards to the Almonry, Evesham Library or ImaGine before Wednesday.
Devised by members of the popular ‘Real Evesham’ traders group, the card is based on the soaring success of neighbouring Pershore’s ‘Pride’ card and saw a number of Vale business sign up and show their support.
The scheme was devised after the extended closure of the Abbey Bridge to encourage shoppers into Evesham town centre to support hard-working independent traders.
Our Heritage followed the YES card scheme which was set up temporarily in the town as part of a £200,000 package of measures to keep Evesham ‘Open for Business’ during the closure for the Abbey Bridge.
One of the organisers, Kim Dunn, told the Observer: “It has been great fun for the shoppers of Evesham and every little bit helps to support the local business.
“The scheme has been designed by the traders, for the traders.
“It’s all for the good of the town, to encourage people to visit shops and businesses, where they can win prizes and support Evesham.”
“This project was self sustaining rather than costing money.
“We will be ending the last months scheme on September 30 with the last prize being £100 for the local people using the scheme.
“It doesn’t have to end though, if there is anyone interested in taking over the administration of the scheme, please call me.
“There is no money in it, it’s purely voluntary, but it provides such a boost to Evesham’s traders. Why not give it a go?,” she added.
Call Kim on 07962240627 for more information on how to get involved.